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Work Experience
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Editor, Writer, Webmaster
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Orlando, FL
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The Disney Blog - www.thedisneyblog.com (Personal Website)
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June 2004 - Present
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- Manage online community and grow readership. Current monthly reach is 250,000 readers.
- Moderate comments and foster community.
- Manage Social Media presence and build relationships using tools including: Twitter, YouTube, Flickr, Facebook, Google, Technorati, as well as travel and theme park related social networks
- Research, write, and publish daily travel, entertainment, and related news and informative long-form posts.
- Recruit, manage, and edit staff writers and guest authors.
- Install, update, and modify website and blog using wordpress and related tools.
- Identify advertising and affiliate marketing opportunities. Maximize revenue opportunities through testing.
- Implement search engine optimization (SEO) and reputation management using layout and in-post methods. Maintain high page rank and abide by Google webmaster tool suggestions for indexing.
- Maintain positive relationships with other webmasters, fans, and media contacts.
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CRM Database Manager, Individual & Online Giving Manager
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Kissimmee, FL
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Give Kids The World
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April 2004 - September 2009
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- Developed and implemented strategies to grow individual giving while maintaining an industry leading low administrative rate.
- Managed Client Relationship Management database including user input, integrity, and reporting standards. Trained users. Created workflows and procedures. Produced queries and reports.
- Researched, prepared, and tracked grants from foundations and corporate partners.
- Developed strategic plan including objectives, goals, strategies, and measurements. Responsible for meeting or exceeding yearly goals.
- Grew primary online newsletter subscription base by over 600%.
- Grew print newsletter subscription base by over 300%.
- Developed and maintained client and vendor relationships.
- Developed online partnerships and fundraising opportunities. Identified and managed online tools to maximize fundraising.
- Represented GKTW at tradeshows, presentations, and awareness functions on Village property as well as within the community and nationally.
- Supervised twice yearly Gala silent auction processing and database.
- Lead technology needs assessment team. Searched and selected new Client Relationship Management database.
- Supervised database coordinator, data entry, and fulfillment staff.
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Online Sales & Marketing
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Las Vegas, NV
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Front Row Sports
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September 2003 - September 2004
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- Designed, populated, and maintained Ecommerce website.
- Provided high level of customer service to website and eBay customers.
- Developed and implemented marketing plan for online retail website.
- Purchased and tracked online advertising.
- Wrote copy and designed advertising for retail stores, including in store signage.
- Managed, wrote copy, and provided customer service for eBay auctions with revenue of $1 million a year.
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Media Consultant & Advertising Sales
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Las Vegas, NV
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Copyright Media Corporation of Nevada
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September 2001 - March 2002
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- Wrote stories and columns, covered events, and performed interviews as assigned by publisher.
- Generated advertising and website sales through existing relationships, cold calls, and other methods.
- Developed and produced marketing materials.
- Established strategic direction for marketing and related activities.
- Participated in directing product development and magazine content planning.
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Advertising Sales Manager & Staff Member
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Huntington Beach, CA
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LaughingPlace.com
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July 1999 - May 2002
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- Wrote news stories and columns, covered events, and performed interviews as assigned by editor.
- Photographed events using 35mm and digital cameras for publication.
- Contacted advertisers, communicated with leads, worked with existing clients to provide a win-win situation.
- Developed and produced media kit and sales materials.
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Technology/Production Coordinator
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Los Angeles, CA
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Capital Guardian Trust Company (The Capital Group)
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March 1998 - February 2001
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- Coordinated technology, training, and production for communications and marketing department of this top 5 financial services company.
- Technology liaison: researching new software and technology, partnering with IT department in testing all new technology projects, and troubleshooting and maintaining office equipment including Macintosh and PC computers, software, printers, and color copiers.
- As team leader was responsible for the daily assembly of marketing materials. Worked with my team to ensure high quality, timely delivery, and archiving of materials. Wrote procedures to assure top-notch results consistent with department workflow and high quality standards.
- Conducted software training for new associates. Led group-training sessions. Wrote how-to documents and procedures. Chaired training taskforce.
- Performed light desktop support for department. Responded to requests and escalated them to appropriate staff if unable to resolve myself.
- Produced exhibits and marketing materials.
- Supervised fulfillment of company publications.
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Communications Coordinator
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Los Angeles, CA
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HR Only
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June 1992 - January 1998
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- Developed and supported integrated information technology plan for staffing and consulting firm with offices in Los Angeles and Orange County.
- Installed and maintained Macintosh and PC compatible hardware, LAN/WAN network, and software.
- Produced a variety of marketing pieces and newsletters.
- Designed and maintained company web site.
- Developed and supported direct mail database in FileMaker Pro. Supervised data entry staff.
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